Life After PR: Capitol Records and Two-Way Communication

As I continue this series, I get more interested in thinking about the changes in PR since it started. I guess if one were to put a date on when PR started, it would have to have been 1914 when the Father of PR, Ivy Lee, was retained by John D. Rockefeller Jr. to represent his family and Standard Oil after the coal mining rebellion in Colorado known as the "Ludlow Massacre". But that's besides the point. The point is looking back at the progression of PR over the last 97 years would be pretty interesting.

Here is your Life After People video:



Red River College Roblin Centre in The Exchange District Campus has multiple Edit Suites located in the basement of the William building. Do you think it would survive a Life After People scenario? I'm not betting on it.

Life After PR Topic #2 - Two-Way Communication

Remember that Grunig guy's four models of Public Relations? That was learned in first year PR and yet still fresh in my mind...

It says that the two-way symmetrical model "uses communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s)."

So a good example of this? Do you remember when suggestion boxes first showed up? How about when the word "survey" was first used?

These are some of the ways that organizations get feedback from their audience to improve the way they operate their business and/or manage their employees. Suggestion boxes offer anonymity to those who offer them while surveys allow for a more complex data research. Both are very useful tools for a PR professional and should be used in a communication strategy when appropriate.