For those wondering how human life will end, here's your video no. 3
Personally, I'm not sure how I feel about that theory... but I know degeneration is never a good thing. I guess everyone hopes they're no longer around to witness how humans would go extinct.
Life After PR Topic #3 - The Future of PR
On the other hand, PR as we know it is just about to evolve. I've looked up "future of pr" and an article from the trusty and always handy site Mashable.com popped up.
Author Erica Swallow interviewed 14 PR pros about the future of PR and collected their answers, theories, and ideas.
I found the one about press (news) releases interesting, how Vistaprint Public Relations Manager, Jeff Esposito says there will be three different types of press releases aimed to assist different audiences.
Cisco Systems director of public relations David McCulloch predicts press releases will be more personal to the audience by allowing the gatekeepers a.k.a. journalists to fully understand what companies are all about rather than telling them what to write.
To add to these predictions and theories, I'd like to say that PR, in the future, will be more friendly to its audiences allowing easy two-way communication and instant message delivery. PR will be more personal and will be tailored to the specific needs of the consumer and the way that consumer wants to interact with companies of his/her choice. The role of companies will be transparent communication with its consumers but for this to happen, companies would have to immensely expand its consumer database to accommodate individual needs.
Remember the scene when Tom Cruise entered the Gap in Minority Report?
PR in the future would be something like that, but less obvious of course. Looks like someone at Gap Inc. has a future plan for marketing.
No comments:
Post a Comment